Working In Digital Media- Robbie Ward.
Robbie Ward works in BPM Media and came in to talk about his experience in Digital Media and how he has found it so far.Robbie showed us videos of examples of the kind of work he does at BPM Media. The video was a Mash up of different pop/dance music that you usually hear in clubs with advertisments
they have some cool things like texting in a message which comes up on the tv in the club. there was an average of 300 people that send there text in each night. Robbie said they also had to put a language filter in cause you did have people messing with there m8 in the club. I see these things allot in clubs like the mash up of songs and texting in to the tv nothing new but its pretty cool
BPM works not only in clubs but they also work in
Pub’s,Cafe’s,Shopping Centre’s,Retail Outlets and any place usually with allot of customers going in and out
When the lecture started he mention the sentence “Relevance is King”
He said like there is no point showing thumping music at cafe cause people in a cafe come to relax and have a cup of coffee etc so what you would do instead is you’d put the specials up
important notes on what to use where was:
Who visit’s the venue?
How often…. and When/What time?
Use all this info+ customer expenditure to create a profile for the company
By using Digital Media you can make allot of money.like Restaurants & Cafe’s can make loads of money by having a Digital Menu rather than a print menu they can then change according to stock/people there etc and they can do it quickly so in the morning they can have a Breakfast Menu’s and at lunch they can have a lunchtime special.
Another thing he pointed out was that people think and react more to things than anything else when its on a screen/television. so by showing the specials on a screen they have the ability to be more presuasvive to there customers if a cake isnt selling fast enough/overstock on the cake they can just give a special the next day
Chocolate Cake with Cream – Buy in the next 15min and get 50 % off!
Chocolate Cake with Cream – Buy in the next half hour and get 30 % off!
so you can adapt to the situation.
