Working in digital media – Edward Melvin
Edward works in ICANN, he’s a project manager has been working there for 8 years and has a degree in arts.
he says the degree in art didnt really help him and he grew more interested in project manager.
ICANN is an digital agency or ad company , they make websites for clients.
most clients have an idea of what they want but there are some that have no idea and ask them for info and what they would recommend and what it would do for there company.
they provide online strategies,web design,advertising campaigns, search marketing,email marketing,online pr,search engine optimisation,project&campaign management,multimedia design.
There are certain stages that they go through:
Help defining a vision:advising clients(strategy)
Releasing the vision:by doing stuff online using skills experience creativity,creativity,teamwork,planning and other boring /exciting /good /evil /amazing /humdrum basically who and how they want to reach there auditions by thinking of certain things/ways of getting there.
they have done websites like digicel and irish wrc for discover ireland where the user can upload there face and they put your face in a wrc video, they also did sony source which is for companies that sell sony products,the company can look up sony products like the specs or release date.
They also have a website with loads of information on it and its interactive, its like a ball in the center with smaller balls around it with info in them so say you click content management it zooms in into that and smaller balls form around it with more info about content management, the site works well and looks oke , if people don’t like that they can go to content wall (big wall with smaller ‘bricks’ of sub content and info)
that covers kinda the making of the websites.
They convert as-well, convert means a sale,download,visit, open click,new member,cross-sell,enquiry,click, booking , forward email it al depends on the project objectives.
there campaigns run in a certain way
Meetings>Strategy>brief>brainstorm>proposal>concept
Meetings=getting all the objectives info inform the client in what they want and what you think might be suited for them etc.
Strategy =what would be the best way to achieve the clients objectives
brief=getting everything down on paper, ideas thoughts objectives audiences etc.
brainstorm=getting ideas
proposal=saying to the client what you think might be fit for project
concept=showing the client what ”thing” is gonna look like
a campaign team contains:
Account Manager
Art Director
Copywriter
Media Planner
Production Team
Working on these projects can bring difficulties/challenges with them which usually are:
- Estimating
- Planning
- Communication
- Time Management
- Assumptions
- Risks
- Constraints
- Scope Creep
- External Threats
- Difficult Clients
He also had a good tip:
which was to expose yourself to ideas(think outside the box,get inspiration)
innovate & originate
Take a concept and make it yours
