Working in digital media – Fiona Kelly
She said you don’t have to be original.
A good quote that she said to us is:
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films,music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds,bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft)will be authentic. Authenticity is invaluable; originality is nonexistent.And don’t bother concealing your thievery- celebrate it if you feel like it.”
Jim Jarmusch
She showed us a few cool websites:
- Smashing Magazine
- iStock Photo
- FFFFOUND
- Del.ic.ious
- Digg
Fiona then told us about some projects she did and the process of finding Inspiration she went through over the course of the project, and how she applied this to her work without actually infringing copyright or plagiarising the original author’s work.
scooter island
When first starting of a project, Fionna spends the first few weeks researching her clients previous work etc and possible idea’s etc So this is what Fiona did first when doing this project. As she was designing the footer for there website she spent a lot of her research looking at Scooter Island’s previous logo’s, and style’s, and seeing how she could apply this to the footer.
Fat Kitty Films – Logo Design
Another project she was approached by this film company to design there new logo. They told her they wanted something with a 50′s- esque design element, so for research she spent alot her times looking through hunderds of font’s associated with the 50′s, colour scheme’s, shapes and many other things associated with the 50′s aswell as Illustarted Cat’s as the Company’s name was Fat Kitty Films.
Dublin Gay Theatre Festival - Web design
Her next project was dublin gay theatre festival
when she was researching she looked through other Gay festival website’s – and took elements from these websites she liked and tried to apply this
She also looked at otherl web design layout’s& looked at the previous years logo’s and design’s of the previous years of the Dublin Festival.
Puca – Website Redesign
After the gay festival the next client who approached her was Puca who are mobile marketing phone company,they asked Fiona to re-design there website with things they liked from other marketing websites and combine does things to make the Puca website.
Working in digital media – Maria Brown
Because were having interviews next week for working in digital media (who works in itb as-well)we have Maria brown coming in and give us a lecture about interview tips and techniques and how to handle yourself in an interview and what to do and not to do.
It is an mock-interview but its worth 15% so thats allot
for the interviews we have to pick out of 4 “jobs” and we have to bring our portfolio along
- Web Designer
- Graphic Designer
- Sound Engineer
- Photographer
i’m gonna pick graphic designer because i think it sounds the best and is what i like the best and I love to do that as a job.I’m gonna pick this cause I use photoshop at home to edit pictures& making websites graphics etc and do 3d graphics at home as well so this by far sounds the best to me if it wasn’t that id pick photographer which i like as well cause you can make photos in perspectives that people don’t look in but graphic designer just a bit more
Maria started by saying properly the most important thing is Preparation most people don’t do this they don’t look into the company background and what the company actually does and this is where kinda fail so its important to read up and doesn’t take long and makes ya look so much more professional. she went on to say that you have to know your c.v. as well cause there gonna ask you based on that so it make sense to know that very very well, Maria’s own experience is that you wouldn’t believe the amount of people that would just forget what they actually put down on there c.v. and would say something conflicting
- 1) KNOW YOUR CV
you have to know what you wrote down cause you might say conflicting things and it be very hard & awkward to try to recoup from that
- 2) STAY POSITIVE IN EVERYTHING YOU SAY
if the thing you are saying about yourself is negative such as a problem with an angry customer just try to make it look good by saying:I tried to provide to change the product around and he wanted a refund and I had to get the manager and we where able to trade it in. it makes you look good cause you can stay calm, while professional and keep a customer.
- 3) DRESS APPROPRIATELY
obliviously its an interview so its important to look good and professional
Working In Digital Media- Robbie Ward.
Robbie Ward works in BPM Media and came in to talk about his experience in Digital Media and how he has found it so far.Robbie showed us videos of examples of the kind of work he does at BPM Media. The video was a Mash up of different pop/dance music that you usually hear in clubs with advertisments
they have some cool things like texting in a message which comes up on the tv in the club. there was an average of 300 people that send there text in each night. Robbie said they also had to put a language filter in cause you did have people messing with there m8 in the club. I see these things allot in clubs like the mash up of songs and texting in to the tv nothing new but its pretty cool
BPM works not only in clubs but they also work in
Pub’s,Cafe’s,Shopping Centre’s,Retail Outlets and any place usually with allot of customers going in and out
When the lecture started he mention the sentence “Relevance is King”
He said like there is no point showing thumping music at cafe cause people in a cafe come to relax and have a cup of coffee etc so what you would do instead is you’d put the specials up
important notes on what to use where was:
Who visit’s the venue?
How often…. and When/What time?
Use all this info+ customer expenditure to create a profile for the company
By using Digital Media you can make allot of money.like Restaurants & Cafe’s can make loads of money by having a Digital Menu rather than a print menu they can then change according to stock/people there etc and they can do it quickly so in the morning they can have a Breakfast Menu’s and at lunch they can have a lunchtime special.
Another thing he pointed out was that people think and react more to things than anything else when its on a screen/television. so by showing the specials on a screen they have the ability to be more presuasvive to there customers if a cake isnt selling fast enough/overstock on the cake they can just give a special the next day
Chocolate Cake with Cream – Buy in the next 15min and get 50 % off!
Chocolate Cake with Cream – Buy in the next half hour and get 30 % off!
so you can adapt to the situation.
A day out – Dail & Science Gallery (23-04-2010)
We went to the dail today we met outside the dail at around 11, half hour early but we got in thanks to Ronan cause we where planned for 11:30.
When we went to the square Ronan explained how the Dail became what it was,and that the house was donated and not bought(according to the tourguide aswell)and that the 2 side buildings where built on around 1850s and that there isnt a enterance and a exit but there was a country and a city entrance.
When we got in we went for a cup of coffee(or tea what ever floated your boat then) and we got a speech from ronan explaining the the Dail how it became what it was and how the seats where distributed, cant exactly recall, but i think there where a total of 160 seats , 45 where elected by other people with seats and 6 where selected by students from 2 college of dublin I think it was something in that direction.
The building was first a theatre and was donated anad converted into what it is now.
its abeautiful building full of history. has paintings of “famous” politicians at the main lobby and a newspaper that really kinda sticked in my head that underground rebebels where handing out at night.
also had a painting of edward fitzgerald and his wife.
The story of Edward sticked in my mind aswell, the bit about where he was wounded in the war (American vs Great Britian war) when we was sold out and they raided the place where he was hiding,even then he managed to stab one of attackers and shoot another before he got wounded and was saved by a slave that was just send free,The slave carried him for 2 days and kept him alive Edward rewarded them by making him servant, and i`m sure the became more then just a servant and became also a friend the servant served him untill Edward died.
After the tour we had lunch and where off to the science gallery!
we got at the science museum at 2:30 and we where allowed to join group b as ours was at 3
I cant my head around this but here is an explanation of what it is :
HYPERBOLIC CROCHET CORAL REEF:
A WOOLLY WONDER
Created and Curated by Margaret and Christine Wertheim of the Institute For Figuring in Los AngelesOne of the acknowledged wonders of the natural world, the Great Barrier Reef stretches along the coast of Queensland, Australia, in riotous profusion of colour and form unparalleled on our planet. But global warming and pollutants so threaten this fragile marvel it now faces devastation, along with reefs around the world. In homage to these disappearing treasures, Australian sisters Christine and Margaret Wertheim instigated a project to crochet a handmade reef, a woolly testimony that celebrates also a strange geometry realised throughout the oceanic realm.
In coral reefs we witness an endless whimsical diversity – loopy kelps, fringed anemones, crenellated corals, curlicued sponges. All these forms are variations of a mathematical structure known as hyperbolic space. Though mathematicians had long believed this space was impossible, nature has been playing with its permutations for hundreds of millions of years. In 1997, Dr Daina Taimina of Cornell University realised how to make models of this geometry using the art of crochet. Building on Dr Taimina’s techniques through elaborations of her original crochet code, the Wertheim sisters have spent the past five years developing an ever-evolving taxonomy of reef-life forms.
Tightly bunched mounds of brain coral, wavy strands of kelp, tubeworms, sea slugs and nudibranchs have all been mimicked with the twins’ techniques. Just as the diversity of living species results from variations in an underlying DNA code, so too a huge range of hyperbolic crochet ‘species’ may be brought into being through modifications in the underlying crochet code. There is an ever-evolving crochet ‘tree of life’.
Anyone who takes up these techniques can begin to develop their own woolly species and the Crochet Reef is a communal project. The community of Reef Contributors now spans the globe with participants coming from across the USA, as well as Australia, England, Ireland, Latvia and Japan. Taken as a totality, the project has become an unexpected, global, evolutionary experiment that engages people around the world.
Basically what I got out of it was that if you have straight lines on a plain(say a piece of paper) and say you bend the plain/paper what it would like is that the lines aren`t straight at all but curved and go outwards …. or something like that I really cant figure out what they mean by this, I think its just that straight lines are still straight lines but its just the way and angle you look at it and that it fould be a straight lines
There where a couple of pictures showing these kinda of concepts there “explaining” hyperbolic concept
I found this very intriguing
http://hexdome.com/bridges/
Working in digital media – Ron Crabb
This weeks lecture was cancelled we had to watch 3 videos and write in the blog. I watch Ron Crabbs one
Ron Crabb had his own company I think and and he works freelance now i think “Ron Crabb fine art”
He first starts off to talk about his workspace. He has worked in Hollywood working on Motion Graphics for film and television. His wife like this island in Wichita and and they would go there to visit friends and as the time progressed they started to like the place. The wife wanted to move over ther but Ron couldnt be far away from his work which was in hollywood because he needed to be there to direct the company or give first hand advice for projects he was working on. He did end up moved to the island and started to work freelance instead and he would just upload his projects, he sometimes still goes to Hollywood but only if he has to for say like meetings.
Ron wanted to be an Illustrator and he applied for the fine art course at the University of Illinois but for that you need 2 years of foreign language. because he couldn’t do that he went to Junior College which he didn’t like because it had nothing to do with art and he left and moved to LA.He worked in a sports shop and one day somebody came in with t-shirts to print and the company he worked for had an opening for an artist. He got recognized by his old work and through a friend of a friend he got an interview at KABC. they used to still do everything with hand as there where no computers around back in that time, about 25 artist had to work together cause the News needed alot of graphics but when the Quantel Paint Box arrived and they got to use they sacked a few people
Ron wasn’t really allowed to stay after this came in because he was still new to it but they decided to keep him as freelancer and he worked at nights. He had a Quantel Paint Box computer to himself and only had to do like 1 or 2 graphics a night because the other ones where done throughout the day by the people that worked there full time, and becasue of all the free time he started to mess around on the computer all night and this is how he got into Motion Graphics.
He says in this video that from KinderGarden he always wanted to be an artist and everyone would be asking him to do drawings and draw maps and stuff like that. He says that he drew on the creativity of the world around him like the texture of the bark on trees or light shining up though a frozen lake. He says that an artist made him an artist, the greatest artist of all, I think he means GOD. He draws for everyone so that people can relate to what he drew.
His passion is Matte Paint which is like making a background to a scene by paint cause its to hard to make it, or to costly. then he would draw the scene. sometimes its mixed with live-action footage. Star wars (best movie ever! 
) is good at showing this of, the planets in space arent and this was at the time computers didn’t have even paint ,someone would come in and make an oil painting on glass and then a Matting process(no idea what this is) would be done to the glass so it works with camera. Ron’s first Matte PAinting was on X-Men 2 he was an concept artist on the project already. He made a Matte Painting of the Dam at the end of the movie when it broke After that he worked a bit on The Last Samurai, it was challenging as because it had to look very realistic and old.
Ron Crabb said some cool things cause we have it so much more easier then the people from before the computer we can change this with just a button or undo things with no loss of time or anything .I didn’t know that Matte Painting was used in movies so I did find that out and especially the quality of it cause I didnt know there was a matte painting bit in the last samurai.
Working in digital media -
Our guest speaker is Emma Wade, she is an free-lance artist.
Emma graduated from the Institute of Art and Design in 2002. the first job she got she worked at for two years. She was a Creative Director in the company and more comfortable with dealing with clients. The company went belly up and her next job was at High Street Printer where there was a fast pace and where she improved her speed with working with computers but she left.
In 2006 she got a job for a marketing company which was challenging cause she had to put her design skills to the challenge. she learned a very valuable lesson which she didn’t college. Companies copy off other companies adverts and just change things around so not everything is new.
shortly after that that she decided to go back to college and get a masters in art. she applied for a masters in National College of Art and Design which was a 2 year masters.
She felt kinda out of place as she was a designer and almost everybody else were an artist. Artist only think creatively and don’t think about logical things and designers think logically (which is understandable). For one of her projects she had to do , her next project she decided to mix technology with her artistic side. Which she thought came together really good by making CheerUp. its pressure pad that is on the ground with speakers on either side of it. When you step on the pad, the electrical circuits connect together and a crowd of people start cheering for ya. The more enthusiastically you stand on the pad, the louder the cheer gets 
its pretty useless but also pretty awesome
For her final year project she made REXATREC which is a pretty cool idea. She came up with the idea to put a camera on her dog and thought it would be cool if people could see what the dog sees and does. she put a camera on his collar and followed him for a few months& edited the footage
People had to get on there hands and knees like a dog to see what a dog sees which is cool.
She got her masters and went to New York for a 3 month internship. She said it was the best time she had because she got to learn so much.Her next job was at Red Space Studios in Dublin. Where she made some good friend. Red Space has everything the don’t focus on just one thing they have a recording studio for musicians, studio,computers , sound boots etc loads of stuff
She did a gallery exhibitions and her which was a Free Hugs exhibition.
she made a jacket that feels like its given you hugs don’t know the technical side of it but I’m sure it took allot of effort to make it .
I’m not into the whole arty thing but this is pretty cool it does give ya an insight into the whole thing.
Working in digital media – Edward Melvin
Edward works in ICANN, he’s a project manager has been working there for 8 years and has a degree in arts.
he says the degree in art didnt really help him and he grew more interested in project manager.
ICANN is an digital agency or ad company , they make websites for clients.
most clients have an idea of what they want but there are some that have no idea and ask them for info and what they would recommend and what it would do for there company.
they provide online strategies,web design,advertising campaigns, search marketing,email marketing,online pr,search engine optimisation,project&campaign management,multimedia design.
There are certain stages that they go through:
Help defining a vision:advising clients(strategy)
Releasing the vision:by doing stuff online using skills experience creativity,creativity,teamwork,planning and other boring /exciting /good /evil /amazing /humdrum basically who and how they want to reach there auditions by thinking of certain things/ways of getting there.
they have done websites like digicel and irish wrc for discover ireland where the user can upload there face and they put your face in a wrc video, they also did sony source which is for companies that sell sony products,the company can look up sony products like the specs or release date.
They also have a website with loads of information on it and its interactive, its like a ball in the center with smaller balls around it with info in them so say you click content management it zooms in into that and smaller balls form around it with more info about content management, the site works well and looks oke , if people don’t like that they can go to content wall (big wall with smaller ‘bricks’ of sub content and info)
that covers kinda the making of the websites.
They convert as-well, convert means a sale,download,visit, open click,new member,cross-sell,enquiry,click, booking , forward email it al depends on the project objectives.
there campaigns run in a certain way
Meetings>Strategy>brief>brainstorm>proposal>concept
Meetings=getting all the objectives info inform the client in what they want and what you think might be suited for them etc.
Strategy =what would be the best way to achieve the clients objectives
brief=getting everything down on paper, ideas thoughts objectives audiences etc.
brainstorm=getting ideas
proposal=saying to the client what you think might be fit for project
concept=showing the client what ”thing” is gonna look like
a campaign team contains:
Account Manager
Art Director
Copywriter
Media Planner
Production Team
Working on these projects can bring difficulties/challenges with them which usually are:
- Estimating
- Planning
- Communication
- Time Management
- Assumptions
- Risks
- Constraints
- Scope Creep
- External Threats
- Difficult Clients
He also had a good tip:
which was to expose yourself to ideas(think outside the box,get inspiration)
innovate & originate
Take a concept and make it yours
Working in digital media – Ian Cudmore
Ian works in chutney movies
Ian has got a degree in the National College and Art and Design
after that he did a Masters degree in Music Media Technology in Trinity College he did this so he could get into the music industry
He kinda strayed from the music industry and went more into the video editing.
After college he did an internship at ONE PRODUCTIONS (which was really small and closed) and he then made Ring Tones for mobile phones for a while.
He like to do video editing and he made a documentary about a scottish singer and send it over to him thinking nothing of it but the singer liked it.He then asked him to do an Electronic Press Kit they send these out to radio stations when a new album or single is released then DJ gets an idea about the singer. its like an biography with info about what you need to know and why he did/wrote what he did/wrote
He also did a EPK for Lisa Hannigan, He then got in touch with Liam McGrath who is an director that worked PJ Gallagher in Naked Camera and who also made the documentaries and a whole loads more. they asked him to be the editor for Maeve Higgins show, Fancy Littles.
On fancy littles he did also did a stop motion which took him 12 hours(ugh) to do and used Final Cut to do the editing Assistant Editor who basically gets all the materials organised so the editor can just focus on the editing.
He said that there are 3 types of editors involved usually in making a movie:
Assembly Editor who looks through alot of footage and says which stuff should focus on and what not to focus on.
Editor who edits all the footage
Assistant Editor who filters everything and names everything and sorts everything out so the editor can edited it more easily.
another good thing to remember maybe is that he said that he usually had a 20:1 of filming so he maybe had like 20 minutes of video but only used 1 minute (i think it might be exaggerated but it certainly true that you “tape” allot more then that you use)
He worked in RTE as-well had a good time editing while he was down there and looking through the archive and looking at the old RTÉ programs and then putting them into a project he was doing. he usually had to make an 30 min edit. he usually would get around 28 mins of what he thought was good and useful and according to him him what might be the most scary person in the entertainment business would have a look, the Commissioning Editor and he told him that there had to be 4 minutes shaved off the whole thing.
ATM he is working on a project for RTÉ’s website program, Storyline. He is doing a Fake-Documentary some guy called XL who wants to become a Music Producer and a Free-Running pro. the name of the show is called “We Own The Streets” and the next episode is suppose come out 15th of March. He showed us a bit of it and it was very funny
The tip he left us with was Don’t put all you eggs in one basket cause he used to do that and would get disappointed which really is a good tip
Working in digital media – Geraldine Gray
Geraldine Gray was talking mostly about us
How we are , Who we are , how we behave ,how we like to learn etc.
first there are 5 categories that influence us and how we get information in these are:
1:Channel or mode of learning.
2:Cognitive strengths in Learning.
3:Manner or Style of Learning.
4. Personality type influences.
5. Types of Learning Behaviour.
and what they mean:
1: Means how we take information in.
2:How we take the information in and keep it in.
3:How we process what we are hearing/reading and understand it.
4:How your personality affects you and the way you learn.
5:different types of intelligence.
Then there is the way we learn.There are 3 types of ways we like to learn and learn the most effective they are:
Visual,AuditoryKinaesthetic.
Visual: Seeing it(graphs , tutorials,see-throughs, examples etc).
Auditory:Hearing it(Lecturer,discussion,talking about,saying what you read).
Kinaesthetic 
oing it(building, taking it appart,touching it etc).
Visual are good at ressing well, putting clothes together easily ,Remembering details and colours of what he/she sees ,Reading, spelling and proof reading ,Remembering faces of people he/she meets (forgets names),remembers names seen in print ,Quietly taking in surroundings ,Creating mental photos.
Auditory are good at:Speaking , Noticing sounds in the environment ,Remembering names of people he/she meets (forgets faces) ,Working with words and language ,Tuning into small shifts in voice intonation ,Good at phonetically sounding out new words.
Kinaesthetic are good at:Sports, dance Adventure, competition, challenge Running, jumping, leaping, rolling, swimming ,Action using large motor muscles.
———–
These are the 3 ways we are/take information in
Linguistic – verbal communication, reading, watching ue.g. learn the rules of chess through observation .
Non linguistic – mental pictures, smell, kinaesthetic, tactile, auditory, and taste Mental images stored in memory.
Affective – feeling, emotions, and mood ,Positive feedback, humour.
—————-
And what I thought was the most interesting of them all our personality:
first you pick one out of each category:
Extraversion (E) ____________ Introversion (I)
Sensing (S) ___________________Intuition (N)
Judging (J) _________________Perceptive (P)
Thinking (T) __________________ Feeling (F)
E means:working in groups,explaining .
I means:reflection,interconnected facts.
S means:orginasized,linear,trusts 5 senses.structured lectures
N means:discovery learning theory, application, theory Also trust intuition.
J means: getting things decided,taking actions quickly,speedwriting,colour coding,second meeting.
P means:stay open to new ideas,strechting deadlines,split assesments
T means:like clear course and topic objectives,precies , action oriented,logical cause.
F means:feel there way to making decision,likes working in small groups
so you pick one of each 2, you end up with a combination like : esjt and then you go to and look up your combination:
http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/
I found this very interesting and very helpfull. I didnt mind waking up early to get well on time and would do it again.
Working in digital media week 2
Week 2:
We had a lecture explaining what we had for this semester, the assignments and how they count to the CA and also how we get someone in that works in digital media and they give a lecture about there job and what they do.
We got our first assignment aswell CV:
We have to make a CV just as like we would in real life
In the CV we had to list our skills, strengths, work experience and any other relevant information that will assist us get the job. Because we are doing Digital Media we also have to add a small elements of design in our CV`s.Like small elements of colour or logos would be suitable for this task.
The assignment isnt hard it just takes sometime to finish and to get everything in place and get a nice layout.
I had to go home early that day(friday) to get the CV done though cause i realised last minute that I hadnt finished it yet and that the file was at home.
when I got home at 4:45 I had a bit of time left before work(6 to be at work) and I wanted to finish it quickly to get it out of the way and out of the mind. I open the file only to find out that there was a problem with my office and the only thing it would let me do was open the file. It wouldnt let me edit the file or add any content or anything because there was a problem with the serial.So it was getting late (because I wanted to know what the problem was and how to fix it but I wasnt able to fix it but did manage to find out what the problem was) my other option was to use wordpad and textpad , but neither would allow for graphic`s or colours and because they where in the requirments for the assignment I couldnt use them. My only other option was to use photoshop , I know it defintly does graphics and text aswell does A4 size paper so it had everything I needed except I couldnt save it as .docx file(word file) and I dont know if it would work if I would change the extension after I made the whole file and no time to try it. So after allot of writing and copying my other CV (which I had to rewrite because word didnt let me copy the text) I managed to get abit of content , Next I started working on the layout changed things abit around to make it look nicer and less mainstream and boring. added few lines and created a logo which looked nice with the rest and because it had high contrast with the rest which was dull it worked out nicely(by dull I mean white background on black text) and send it in it took a while and I was late for work but it worked out college before work cause I wouldnt want to be stuck working there for the rest of my life
The CV counts for 5%x2
